Google is arguably the most widely used search engine in the world. It has a significant influence on how people find and use information, applications, products and services on the Internet. As a marketer, you may have heard of Google’s PageRank. This system allows it to rank and indicate the most relevant websites for a given search.
Why should you reference your business on the web?
It is essential to be better placed on Google, but you should not neglect other search engines such as Bing and YouTube, especially if you want to reach customers abroad. However, more than 79% of the global market share is held by Google. So get your company listed so that your products or services appear at the top of the list of search results for internet users. So, to make sure that you are offered in the first places to potential customers, you can use free Search Engine Optimization (SEO) and Search Engine Advertising (SEA). SEO allows your site to appear in the first search results thanks to free techniques, while SEA positions your site at the top of the results thanks to paid keywords.
Improving your Google ranking with the help of customer reviews
Managing your online reputation is all about generating reviews and gaining favour with Google. The more positive reviews your company gets, the higher it will rank in the search engine. The goal is to be listed on the first few pages of the search engine, as half of all clicks are captured by the first few pages. Thus, many good reviews generate more clicks and subsequently more sales. Even if you have achieved a good reputation, it is advisable to regularly check what people are saying about you on the web, as this may change in less time. You need to stand out from the 1.9 billion websites out there.
Management of customer reviews for greater visibility
It is possible to ask your customers to leave reviews of your business on public platforms such as Google Maps. The disadvantage is that fake customers and competitors can freely give you negative ratings on these websites. Of course, you can also collect customer reviews by using online questionnaires and post them on your own website. However, people may be suspicious of the veracity of these reviews if you do not use another company. More than half of consumers say they are more reassured by the reliability of reviews from independent third parties. An independent trusted third party helps you boost the credibility of customer reviews. It must meet a certain standard, and it collects and publishes all your company’s customer reviews indiscriminately on Google and on your website. The advantage of this option is that the reviews are traced, so false reviews will be excluded.